Editor’s Be aware: The adhering to tale appeared in the May perhaps 9 problem of the Northwest Arkansas Small business Journal. “Then & Now” is a profile of a past member of the Business enterprise Journal’s Forty Underneath 40 class.


A six-month journaling venture led Matt King to his most current function in the retail market.

King, 44, has put in the past 17 years in the business, most lately in gross sales leadership roles for suppliers and buyer packaged merchandise corporations. He joined Dr. Praeger’s Sensible Foods as senior gross sales director of mass and club in Oct.

“There’s not a large amount of salespeople who can do their individual analytics, take care of offer chain, develop presentations, do their storytelling and do the associations,” he claimed. “I’ve completed all these roles … I’ve got assets to aid me, but I can be self-sufficient.

“I’m extremely substantially a benefits-driven individual. I don’t want men and women to give me accolades. If I get them, that is fantastic, but it’s a lot more about I like doing the job inside of a crew that cares and has grit.”

King was a profits analyst with Unilever when the Northwest Arkansas Company Journal named him to the Forty Underneath 40 course in 2007. In 2008, Unilever sold its North American laundry items business, and King moved with the sale to The Sunlight Merchandise Corp. The following year, he was selected as the company’s sole group adviser for Sam’s Club.

In 2010, he joined Triad Retail Media in Bentonville as director of gross sales, critical accounts, for Walmart.com and SamsClub.com. In 2012, he was recognized as the best revenue agent to SamsClub.com with $3 million in income.

In 2013, he begun at Outerwall as a senior account supervisor. He managed Redbox offers with multiple vendors, like a a few-yr deal with Walmart, resulting in $4 million in agreement price savings. Also, he negotiated a virtually 5-yr settlement to roll out the ecoATM kiosk in more than 1,500 Walmart stores.

King joined Primo H2o Corp. in 2017 as director of profits. He was promoted to senior revenue director in 2019. That year, he was picked to participate in a 12-thirty day period lifestyle and leadership application led by Primo executives, including the founder.

“That was an encounter that if you ever really feel like you’ve received it all figured out, you’re about 10 methods guiding simply because you can usually learn,” he reported. “Who you encompass you with will identify how considerably you go in lifestyle and wherever you find by yourself.

“Primo Drinking water gave me the most exposure to proudly owning P&L, to doing the job with factories in China … I uncovered a ton and grew as a professional in that job, and I sense like it positioned me for the purpose that I’ve now stepped into.”

His move to Dr. Praeger’s came right after the journaling undertaking a mentor had challenged him to do. It helped him uncover the classes, brand names, and solutions that most thrilled him and the firms he wanted to function with.

“It led me to the dietary area mainly because I’m an avid triathlete, and immediately after I completed that, I received a call from a recruiter about Dr. Praeger’s,” he mentioned. “It felt extremely coincidental that I did this journaling, and a firm that’s in the plant-dependent place … attained out.”

In his role, he functions with massive stores, which includes Walmart and Sam’s Club, and maintains associations with retailers and brokers, who give analytics and supply chain assistance.

“I like getting in a position exactly where I can run quick,” he mentioned. “I have not been explained to to gradual down at all. A few of months back, I scored a quite large acquire that is doubled the small business I handle. I really don’t have any cuffs on. I’m in a position to run, but I do it with believed.”

The Jasper (Newton County) native was lifted as a vegetarian and was common with Dr. Praeger’s products and solutions ahead of becoming a member of the corporation. In 2001, he earned a bachelor’s diploma in finance from the University of Arkansas. He transitioned to the retail sector in 2005 immediately after functioning as a economical planner for just about 5 decades.

More than the upcoming 3 to five a long time, he appears to be like to advance to vice president and turn out to be main shopper officer.

King resides in Rogers and has a 13-12 months-old son and a 10-year-previous daughter. He’s a youth sports mentor and competes in triathlons, finishing an Ironman in 2017 and half-Ironman races practically each individual yr considering the fact that 2012. He supports the Northwest Arkansas Food Financial institution and American Heart Association.