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CVS Well being is on the lookout to be the initial pharmacy in the metaverse. 

The drugstore and wellbeing companies firm submitted for a trademark to promote virtual items, NFTs and give wellbeing treatment providers, becoming a member of main retailers like Walmart and Nike.

In its submitting with U.S. Patent Trade Business office, CVS is hunting to trademark its emblem and to give an online retailer, as very well as downloadable digital products, which include “prescription prescription drugs, overall health, wellness, natural beauty and private treatment merchandise.”   

CVS filed its application on Feb. 28. It was built public Friday on the U.S. Patent Office environment web page.

CVS also seeks to provide the wellness solutions it presents in its in-keep clinics and its telehealth system to the digital environment. In the filing, the firm details to giving nourishment and wellness coaching, “namely, non-emergency health-related solutions expert services, wellness applications, advisory products and services associated to nourishment, offering overall health life-style and nourishment services… and counseling.”

Trademark attorney Josh Gerben said there has been a flurry of corporate metaverse filings considering the fact that Fb announced it was changing its identify to Meta. 

“All these Fortune 500 organizations are making trademark submitting with the strategy of ‘How are we heading to engage in on this platform?'” reported Gerben, founding companion of Gerben Perrott legislation business. But, he additional, “I do not consider I have witnessed anything at all in the past couple of months that is been like this CVS filing as a virtual healthcare clinic.”

CVS Health and fitness reported the trademark submitting is a further way in which the corporation is hunting to satisfy buyers exactly where they are, even in the metaverse.

“We’re… consistently on the lookout at new and modern methods to engage consumers by means of a digital-initially, technological know-how-forward technique,” claimed a CVS spokesman in a assertion to CNBC, adding “we will continue on to explore these and other choices to improve the consumer experience and launch new shopper-centric providers.”

So much, CVS is the 1st of the key drug chains to file for metaverse logos.