DOWNERS GROVE, Ill., Sept. 29, 2020
Sports Nutrition Leader OPTIMUM NUTRITION® offering free expert training and advice to restart a healthy lifestyle routine through the brand’s BETTER THAN BEFORE program
DOWNERS GROVE, Ill., Sept. 29, 2020 /PRNewswire/ — The COVID-19 pandemic has Americans concerned about their physical and mental well-being. A new survey* reveals a majority of Americans are exercising less, with nearly half gaining weight and neglecting healthy eating as they deal with feelings of isolation and perceived barriers to maintaining their health and fitness. Yet, a majority are resolving to emerge stronger, with nearly nine in 10 Americans hoping to improve at least one aspect of their self-care. Global sports nutrition leader, OPTIMUM NUTRITION (“ON”), commissioned the survey and is aiming to help people be BETTER THAN BEFORE with an ongoing program of free training sessions, dynamic workouts, and a social community of support on the brand’s social channels.
ON’s upcoming BETTER THAN BEFORE series of free livestreamed events (running October 5th-9th), will offer expert coaching in fitness, nutrition and mental health. The sessions – including workouts, information sessions and Q&A – will feature leading fitness professionals, influencers and celebrities, along with registered dieticians and health providers.
“COVID-19 has disrupted our fitness and nutrition routines and it’s taught us a lot about ourselves. We commissioned this survey to measure how we could support consumers maintaining their fitness and self-care routines. We found that while Americans have weathered significant setbacks, they are resolved to take charge of their own health and fitness,” said Sarah Lombard, marketing director for ON.
“Supporting those who are making a commitment to their fitness in in our brand DNA and we’ve done it for over 30 years. ON is responding to this moment by pulling together some of our strongest trainers and experts to support people on their quest to maintain a healthy lifestyle, even for those who are struggling with their motivation and changes to their finances and gym access,” said Lombard.
Snapshot of a Pandemic-Weathered Nation
ON survey results show that a majority of Americans (62%) are concerned with their overall health. Healthy habits such as workouts and pickup sports games with friends have taken a back seat of late, with 63% of respondents admitting they are not as active as they’d like to be.
More than half (51%) are exercising less than before the pandemic: 45% report gaining weight and 42% say they are eating less healthy. And a majority of respondents (85%) say they are facing barriers to getting healthier, be it a lack of motivation (38%), lack of financial resources (33%) or