How Genexa Is Leading The Clean Medicine Revolution And Getting Us To ‘Ditch The Dirty’

As a parent, I’m always thinking of my six year old son and how to keep him healthy and safe. I was surprised to hear of the idea of ‘clean medicine’ – and learn more about how common medications oftentimes contain ingredients which could be harmful.

Genexa is a ‘clean medicine’ company that is on a mission to get us to ‘Ditch the Dirty’. I caught up with co-founders David Johnson and Max Spielberg to find out more.

Afdhel Aziz: Max, David, welcome. Please tell us how the two of you came to start Genexa?

David Johnson: I grew up in a “nuts and seeds” type of household. My parents, both chiropractors, were particularly cognizant of everything health related. They always tried to choose natural and organic foods.  In having my own kids now, I want to raise them similarly, using the cleanest ingredients whenever possible.

Max Spielberg: I have dealt with allergies my entire life. Only a few years ago I discovered that many of the OTC medicines we all know and use routinely, are, surprisingly, full of common allergens. I experienced adverse reactions from some of these allergens, one of which was even in my allergy medicines! David and I are longtime friends and when we both had kids, we became increasingly frustrated by the fever reducers or cough medicines on shelves that were full of synthetic and artificial ingredients. The medicines we trusted to make our kids feel better were actually full of artificial additives, frequently including synthetic dyes, flavorings, as well as common allergens. 

Johnson: We decided we had to do something about this. With the rise of organic, clean label products in other industries (food, beauty, personal care and cleaning products), we thought the pharmaceutical industry – the industry making products intended to heal people – should have been at the forefront but was instead lagging behind. We got to work on creating a new kind of pharma company and found a way to make medicine with the same ingredients people need, but without the artificial ones they don’t. We launched Genexa in 2017 after two years of research, development and fundraising, and tremendous partners around us, namely Brian Perkins, former Worldwide Chairman, Consumer Pharmaceuticals & Nutritional’s at Johnson & Johnson. We’re 3 years in and have so much in store for the next few years!

Aziz: Thank you for sharing that. How would you articulate the purpose and the mission of the company?

Johnson: Genexa is on a mission to revolutionize the medicine aisle by making what we think of as real medicine clean. That means making products that have the same active ingredient – the ingredient that helps you feel better – but removing all of the artificial inactive ingredients. We replace the common allergens, synthetic dyes and artificial sweeteners with wholesome ingredients. For flavoring, we use organic blueberries instead of high fructose corn syrup. For coloring, we use

The Smart Toothbrush That Always Gives Me a Fresh-From-the-Dentist Clean Is on Sale

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I’m going to be honest: Early on in quarantine, my tooth-brushing habits definitely took a beating. My usual twice-a-day brushing quickly turned into once-a-day. When you don’t have to formally get ready in the morning, it’s just so easy to skip the all-important cleaning routine — that is, unless you have a toothbrush that rewards you for using it. 

Hum by Colgate’s Smart Electric Toothbrush, which is currently 30 percent off for Amazon Prime Day, is the latest cleaning gadget that’s going to make brushing, dare we say, fun? It did so for me, and it got me back to brushing twice a day—not only because I’m able to earn points, which I can eventually use to purchase things like a replacement brush head, but because the smart toothbrush gives me that fresh-from-the-dentist clean every time I use it, sans sitting in the dentist’s chair for 30-plus minutes.

RELATED: All of These Smart Home Gadgets Are on Sale During Amazon Prime Day

When I first got my toothbrush in the mail, I was instructed to download the Hum by Colgate app on my phone and connect it via Bluetooth. Once it’s set up, there’s the option to choose guided brushing, where the app shows you the exact areas you should be brushing and for how long; you can also just brush on your own. Either way, the app will reward you (two points for the former, one for the latter) and show you how much surface area your brushing covered. I currently average 99 percent coverage on my own—but I only became such a thorough brusher because I started off with guided brushing. 

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To buy: $60 (was $85); amazon.com.

The Hum by Colgate smart toothbrush uses powerful sonic vibrations that can be adjusted to suit your liking: There are normal, sensitive, and deep clean settings. I usually go for the normal setting in the morning and then deep clean in the evening. There’s also a timer that makes sure you stick it out for the full two minutes. Usually $85, Amazon Prime members can scoop it up for just $60 during Prime Day. (But the deal is only good today, October 13!)

The Hum by Colgate brush was my foray into the electronic toothbrush world, and I’m certainly not disappointed. In fact, I don’t think I’ll ever go back to my boring old toothbrush ever again.

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Genexa Launches First-to-Market Clean Over-the-Counter Medicine

The MarketWatch News Department was not involved in the creation of this content.

Genexa, the first clean medicine company, is disrupting the over-the-counter (OTC) industry with the launch of its first-to-market clean medicine line for kids and adults. Genexa medicine has the same active ingredients people need for safe, effective relief of symptoms, but without the artificial ones they don’t.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200929005330/en/

Cold and flu season is fast approaching and nearly 7 in 10 parents turn to the OTC medicine aisle to treat sudden symptoms. But, surprisingly, a study from MIT and Brigham and Women’s Hospital, has found that nearly all OTC pills and capsules contain some ingredients that can cause allergic reactions or irritations in certain patients*. These ingredients include lactose, gluten, dyes, unnecessary additives, preservatives, parabens, hidden sugars and other potentially harmful inactive compounds. “I think there’s a tremendous underappreciation of the potential impact that inactive ingredients may have,” says Giovanni Traverso, the senior author of the study. With consumers more conscious of the ingredients in their products than ever before, Genexa medicines are the clean choice for effective medicine without any artificial inactive ingredients.

Genexa has a first of its kind, patent-pending preservative system. This is how Genexa is able to make medicines with the same active ingredients as category leaders – such as acetaminophen, diphenhydramine, and calcium carbonate – yet free from artificial preservatives, dyes, flavors, and sweeteners. Instead, Genexa uses clean inactive ingredients such as organic agave syrup, organic blueberries and citrus extract and is certified gluten-free, lactose-free, and non-GMO, making its medicine a great choice for all families. It’s real medicine made clean.

The new products launching this month from Genexa include:

  • Kid’s Pain & Fever (acetaminophen) to temporarily relieve pain and fever symptoms

  • Kids’ Allergy (diphenhydramine HCI) to provide relief from common allergy symptoms

  • Kids’ Cough & Chest Congestion (dextromethorphan HBr and guaifenesin), a cough suppressant and expectorant

  • Kids’ Tummy Relief (calcium carbonate) to provide soothing relief from heartburn, acid indigestion and upset stomach.

Backed by a range of distinguished investors and medical professionals, and with the help of Brian Perkins, former Worldwide Chairman, Consumer Pharmaceuticals & Nutritionals at Johnson & Johnson, Max Spielberg and David Johnson are pioneering the clean over-the-counter category. They founded the company because they wanted clean medicine options for their own children and for future generations. Spielberg and Johnson are on a mission to revolutionize the medicine aisle, tackling the dormant OTC category in a groundbreaking way.

“Medicine should make you feel better, not worse. At Genexa, we’ve created a new kind of medicine: one that works and is made to the highest standards of clean, because that’s what people are looking for and that’s what people deserve. We are a one stop, clean shop,” states founder Max Spielberg. “Until now, there has been little innovation in OTC medicine industry – along with a lack of transparency about what is in people’s medicine,” notes founder David Johnson. “At Genexa,